secures more than US$100 thousand endorsement for clubs
Musa Bility n Cellcom CEO Avishai Marsiano after signing
a deal in 2010
For the first time in the history of Liberian football, the
Liberia Football Association has concluded a deal with its
sponsor Cellcom for a direct cash endorsement to the 56
clubs participating in the four categories of the 2011/2012
national Cellcom championship league.
A total of US$106,500.00 will be distributed amongst
premier, 1st division, 2nd division and Women clubs in the
current National league.
The LFA has worked over time to convince the mobile company
in furtherance of its commercialization vision for the
Speaking after reaching the decision with Cellcom, LFA
President Musa Bility said “our Clubs find it difficult to
secure sponsorship of their own, so the LFA has made it a
business to help. This is just the beginning; we will seek
more help for our clubs”.
Of the amount, each premier club (16) will pocket US$3,000,
1st division (15) US$2,000, 2nd division (13) US$1,500 and
Women division (12) US$750 each.
The presentation of the cash to the clubs will be made by
Cellcom and LFA next Month.